Swace is a blockchain-based social gaming app that intends to revolutionize user/brand interactions. It offers an innovative way for brands to naturally and pleasurably engage users without using social media advertising, whose ROI has proven very low. The users in turn receive rewards for participating in brand-initiated games and changing up their daily routine. The app is ready for launch on iOS and Android and the first games in partnership with several global brands will be available in May. At the same time, the Swace ICO will launch, offering the purchase of in-game tokens at lucrative prices.