Using Vreo’s plug-ins with the most popular game engines, including Unity 3D and Unreal Engine, developers can allocate any surface in any game on any platform for advertising in a flexible range of formats—audio, banners, billboards, posters, signage, videos—all embedded directly in the gaming environment so they won’t interrupt gameplay. Developers and advertisers will be matched on our B2B marketplace depending on specific parameters set by the participating parties, such as age, country or genre. Once a campaign is running, Vreo’s unique Cost-Per-Quality-View means advertisers only pay full price for ads that gamers view in a meaningful way. Lower-quality impressions are discounted based on precise metrics such as how long the ad was on-screen, what proportion of the screen it filled, and whether the ad was cropped or obscured in any way.